Better Call Saul
Client
Industry
Netflix
Entertainment
Category
Integrated Campaign, Copywriting
About
When Netflix launched “Better Call Saul” - the long anticipated spin-off of the popular US series “Breaking Bad” - we thought: who could advertise the long awaited series better than Mr. Saul Goodman himself? This is why we let the criminals' favourite lawyer take over our entire campaign and look for new clients across Germany in his own unique tone of voice, finding lucrative lawsuits all over the place.
People loved this bold headline campaign so much, they made it go viral!
Translation: Bad weather? Sue your weather-app!
Translation: Criminals are people like you and me.
Recognition
ADC Germany 1x Silver / 4x Bronze / 1x Merit
Deutscher Digital Award Bronze
Deutscher Preis für Onlinekommunikation 2x Winner
Lead Award Bronze
New Media Award Silver
PlakaDiva Shortlist
Translation: Gilty? I find someone who is even guiltier!
Translation: There is no such thing as dirty money.
Translation: Taking a train to work is already a punishment.
Translation: Your one-night-stand was ugly? Sue the brewery!
This context based campaign was delivering witty remarks on every hot-topic and anywhere we can think of.
Our mega billboard at Reeperbahn, Hamburg's famous night-life district, was re-shared so many times, it became viral. Wherever we thought Saul Goodman could have something to say to the public - the media was waiting.
Translation: What do you mean by an insult? You thought it was just a costume!
Translation: Your Youtube video didn't win an Oscar? Sue the jury!
We even highjacked online banners at the famous news site SPIEGEL.de to make Saul comment on the daily news live, essentially inventing the new banner format.