Orange Is The New Black
Client
Industry
Netflix
Entertainment
Category
Ad Campaign, Copywriting
Challenge
When Netflix Original launched season 3 of their popular show "Orange Is The New Black", a few viewers in Germany were aware of this brilliant series.
Lesbians, drugs, racism, dirt and black humour - this is how “Orange Is The New Black” pictures everyday life in women prison. Our campaign was exactly the same - harsh and loud. For a month Litchfield Correctional Facility took over every possible media: from outdoors to YouTube pre-rolls, interactive banners and premiere event with popular German bloggers.
Translation: Corrupted? I am morally flexible.
Translation: Fidelity is important. For ugly people.
Translation: Prison is ok. We are the problem.
Translation: Jail doesn't scare me. I'm scared of myself.
Translation: Screw friendships. I have Jesus.
Translation: I am not crazy. I am unique.
You know your campaign is a success, when the series cast posts selfies in front of it.