METRO Brand Book
Client
METRO
Industry
Wholesale
Category
Branding
Challenge
METRO is a leading international specialist in wholesale and food retail. The company operates in more than 30 countries and employs over 95,000 people worldwide. Business success, impressive revenue, pool of loyal customers – they seem to have had everything… except the consistency in their brand communication.
About
Before the brand book was written the METRO brand went through the serious transformation, including the refreshed corporate identity, completed brand guidelines and a new tone of voice to assure the consistency of all the communication.
After collecting every piece of information about the company, the brand, its core principles and values it was rounded up to make an easily digestible hand book.
For the first time in 50 years METRO has a manuscript capturing their history, their brand positioning and their plans for the future for everyone to read.
