We for you

Client

Industry

METRO

Wholesale

Challenge

Although METRO has evolved over the years, for the most part it was still seen as a classic wholesaler. So they approached us with a task to bring customer’s attention to METRO’s wide range of professional services - from the best cold chain in Europe to free digital offers – available to more than 25 million independent traders from 23 countries.

Process

In-line with the updated brand positioning, we wanted to show that METRO’s variety of services are made solely for one reason: to ensure business success our customers, the hardworking entrepreneurs who put their heart and soul into their venture every day.
We had to focus on complex and professional services without diluting METRO's traditional competencies and strengthen established brand promise to our customer: your success is our business.

Solution

We always put the services offered in relation to their advantages for the customer and communicate the whole thing under a confident campaign message:

WE REDEFINE WHAT WHOLESALE CAN DO FOR YOU.

Under the campaign idea we also developed a comprehensive recruitment campaign, that helped potential candidates recognise their prospective roles in helping the brand accomplish their promises and change METRO's image from just the wholesaler to a modern company that looks out for its customers.