Happy Mom Deal

Client

O2 Telefonica

Industry

Challenge

Every year about Half a billion young adults in Germany move out from their parents home to start living on their own: study, work, travel. But having to deal with their new responsibilities many of them often forget to call home and check in.

Recognition

Cannes Lions - Shortlist (Promo & Activation)

Solution

To restore the connection between loving parents and their grown up children o2, the largest mobile service provider in Germany, created a special plan: Happy Mom Tarif.
It allows young adults to call, text and surf online without limits, whilst parents will pay their mobile phone bills. But it is only free on one condition: if youngsters want to avoid paying mobile bill themselves – at least once a week they have to dial one number. Their mom’s.